This is just a quick catch up session that we did as a group. We thought it would be a good idea to check what our intended dominant readings are for the different things being represented in our film opening. We have recently learned about Stuart Hall’s Reception Theory with Dominant, Oppositional, and Negotiated readings. For our media text to be successful, we want to make sure the message is clear and able to reach the correct audience. Below we will discuss our intended readings, and compare them to the intended readings we made in our Statement of Intent earlier on in the project. It will be interesting to see if our ideas have evolved.
How similar is it to the statement of intent ?
I think this is almost 90% similar to our statement of intent. Some of the similarities are,
- The name of the characters. Each character is either named greg, max or kenneth just like what our group discussed in the statement of intent.
- We represented places using low key lighting and a monochrome color palette which is what we said in our statement of intent which appeals to our horror audiences as well.
- In both the dominant reading and the statement of intent we have murder as one of the main action and a message that it is traumatic and bad.
- We changed the storyline from a bunch of detective to a bunch of reckless teenagers who are left alone in the forest hanging out which changes the overall message / the dominant reading to the social group.
- The dominant reading or main message has also changed from "Always go home early, never go out at night alone. " to " Teenagers shouldn’t be left alone in the forest because tragedies may happen as a result of murder."
I think this dominant reading make us reflect on the main meaning of our movie and what we want our audience to feel and think about when they watch our movie introduction. We also realize we changed some things from our statement of intent which is normal since we change the characters and some of the storyline of our original draft. Overall, hopefully our audience would get the same messages.