Final Tourism advert

 Here is my final submission 

If this doesn't work then open this gdrive link instead

CCR: Creative Critical Reflection

Here are my answers to the four questions 

CCR 1: How does your product use or challenge conventions and how does it represent social groups or issues? (please click the blue text to open the presentation)

CCR2: How does your product engage with audiences and how would it be distributed as a real media text? (please click the blue text to open the audio file)

CCR 3:How did your production skills develop throughout this project?

CCR4: How did you integrate technologies – software, hardware and online – in this project?

Behind the scenes

 This blog post was written by me and the shots were taken by both me and zoe. 

We used google drive to upload all the photos 

 The Beach Scene (Saba Beach, Sanur, Denpasar, 3 September 2024)

We decided to film the "dirty" beach scene. We encountered many problems when filming there such as the windy weather which caused the drone to be unstable and the horrible audio quality as a result of the wind. When we finished filming the first shot with the drone, the drones sd card ran out and my partner had to go back to get the new SD card which was time consuming. 

 The Restaurant scene (Sagara Village, Sanur, Denpasar, 11 September 2024)

We thankfully encountered less problems than the previous week. One of our actresses got hurt before filming the ladder on the playground scene and as a result we had to wait for a period of time before we could actually filmed the scene (so it just made the filming process time consuming). Because we were in a public area there were times where they were wearing "inappropriate" clothing and or vehicles like bicycles which made it challenging to avoid these kind of people when finding a place to film.

bamboo/wood stairs / playground

This is my filming partner :)

Editing - My experience

I have done quite a bit of editing before working on this project so I felt quite confident in my editing abilities in an application called CapCut. I choose CapCut as it is an application with similar features with Adobe Premiere Pro with its timeline based and non linear interface in addition to a built in audio library which makes finding music for this advert more accessible and other features such as an audio extraction tool that only took two steps to complete. However, my only drawback of using this application is my experience. I have more experience using Adobe Premiere Pro than Cap Cut as such it was time consuming to look for the transitions and effects needed for the project. 

My first draft: 

At the start of the editing process, I inputted the shots from location 1 (the house). I deleted sections of the clip where unnecessary dialogue was spoken and shots that seemed too long. 

In the scene where the transition happened I used a match cut to emphasize the visual match between the two scenes, creating a connection between the them. It it also used to help transition into the next scene more seamlessly. Besides this transition between these two scenes, the rest of the clips mostly used simple cuts. 

My second draft (the changes I made from the first iteration)

After showing draft 1 to my teacher, he suggested I make the scenes shorter as the introduction took a whopping 30 seconds which is too long for a tourism advert. I took that advice and quickly speeded up the shots of each scene. It ranged from 1.1x to 1.2x. I avoided speeding the scenes to more than 1.2x to avoid audio issues as a faster audio means muffled dialogue.I changed the placement of the clips, moving the last clip in draft 1 to the front. I made this change because me and my partner encountered some miscommunication when we talked about the scene order online so as soon as we met in class and we agreed to change the order. 

Some of the reasons I switched the scene orders in my first draft is the fact that they were filmed in completely different time of day with very different lighting. 

For this reason I went to the adjustment tab on the right to adjust the lighting as if it was filmed in the exact same time. I manipulated the shadows, middle gray and tint to achieve this look and blend the two scenes together. 

Continuation of my second draft

 After stitching together the shots for scene 1, I moved on to location 2 where I use multiple jump cuts to connect the scenes. 

The pictures above are just one of the examples of our advert using a jumpcut where it went from a high angle shot to medium shot but still in the same location and  position. 

The Third Draft (Pre Final Draft)

For the end clip, I wanted to make a cinematic scene for the end but like what I stated previously I don't have much experience in this app as such I used to help me 

I made a new project in CapcCut and typed the text I wanted with the appropriate animation in it

 After downloading it I put it over the end of the footage and put a "mask" on it with some key frames in each scene where I want the the black square to fill in the whole screen

I also added a jumpcut between scenes according to the beat of the music. As you can see I made at the orange part of the audio to speed up the footage while making the action appear to leap forward in time.

Problem: When I edited these jump cuts, Capcut couldn't automatically adjust the audio position and video position to adjust to the clips that I cut. As a result I had to copy, paste and delete the footage after it so they can appropriately adjust with the change. However, because of the amount of times I changed these things I would forget to selects some items and would forget to copy them as a result when I bring it back the clips, some of the audio or footage would be gone and I would have to re edit and find it again which was VERY time consuming. From this VERY AGITATING experience, I learned to always make a copy of my work or to slowly check if everything is selected before copying and pasting it back to CapCut. 

Self reflection: Suggestion helped this video evolve into something better. I learned how to manage my time as well as how to line each shot. 

Filming Schedule

 

Scene	Date/Time	Location	People	Props	Equipment	Other notes
Beach Scene	4 September 2024	Saba Beach	Zoe (actor) Small child Shannon (filming) Other child (filming)	Beach Towel, sunglasses.	Drone Camera (ideally), Phone Camera	A crowded day is preferrable, but crowd noises can always be added
Sanur District (cafes n etc)	10 September 2024	Sanur District	Zoe (actor) Small child Shannon (filming) Other child (filming)	Casual outfit idk lol	Phone camera	Less Crowded, Sunny ideally not cloudy.
Spa, perhaps	Sometime in the near future hopefully	Seminyak	Zoe (actor) Small child Shannon (filming) Other child (filming)	Casual outfit	Phone camera	This is a MAYBE!

• Clap at the beginning of each take if we use a separate mic to line up the audio

• Have a whiteboard with the take number written on it for the thumbnails

• Remember to make notes about which takes were good and which were unusable

This was done by me and Zoe

Self reflection: Eventually, we ditched the spa idea because it was to generic and not all spas allowed us to film. We did use the two filming schedule at the top.

Statement of Intent

This is our project proposal

Statement of Intent 

Tourism Ad
Primary Target Audience
Demographic Less wealthy, stressed, university students, ages 18 - 21, all genders, who are forced to care for their much younger siblings, 6 - 10 years old, all genders, and want to travel on a budget.	Reason Because we are about to be university students with younger siblings, and we feel like they deserve relaxation/vacation opportunities to relax and unwind.
Psychographic They are foodies, who want to explore the world through taste. They also like to enjoy their food with their siblings in the form of picnics.	Reason Because not everyone travelling to Bali searches specifically for the traditional cuisines (e.g nasi lawar, etc) and enjoys it in the local Bedugul parks.
Secondary  Target Audience
Large lower-class families who want to create memories with their children but don’t have the resources to travel.	Reason Because big families are stressful, and the opportunity to get away from daily obligations should NOT be reserved for the wealthy!
Content Overview
A young woman is saving up in a big glass jar labelled “dream vacation.” Her little siblings watch miserably at the measly amount of money, and decide to do research on budget airlines. OH NO! Their first travel experience with [airline that shall not be named] is horrific and a borderline human rights violation.  How about this airline?? Wow Bali is so great guys. This is so relaxing.  Possible detail: The student wants to catch up on their studies while lounging on the beach, and their younger sibling makes them put it away. We’re here to relax!!
Unique Selling Point
Bali, Indonesia is a cheap but quality destination for low budget travellers alike, not just because of the generic beaches, but MORE than that.
Representations
People:  Stressed-out university student, who has a lot on their plate with taking care of young children. They’re presented as slightly disorganised but compassionate, wanting to do the best for their siblings. Young children, who are antsy and bored from staying in a dorm all the time. They see how stressed their older sibling is and want to help them unwind. Places: Dingy little apartment/dorm Disaster plane (I’m on the fence about this idea though…) Cool Plane Wow Bali is so cool. (Beaches, local villages) OOH we can have a subversion of expectations in the style of “Think You Know Singapore?” “Why would you go to Bali to relax and unwind from stressful school life when beaches are so crowded and dirty?!” Then we could show nice quiet little warungs, spas, picnics in the park, wide drone shots of wilderness treks/walks, etc
Dominant Reading (Your message)
HEY UNIVERSITY STUDENTS!!!! Don’t you wanna make the most out of your limited budget??? Stay away from the crowded tourist hotspots!! Have family friendly relaxing fun and bond with your beloved family!!!! Stay responsible, AND relaxed.

This was made by both my teammate and I

Self reflection: Originally, we were going to advertise Bali’s beaches and nature places. However, It was too generic as such we changed to Bali’s authentic restaurants and bamboo playgrounds.

 

Script + Storyboard

The Script:

 Characters:

The university student

Their little sibling 

Narrator 

Little sibling grabs the jar of money and puts a 1$ bill into the jar 

Little sibling: “Now do we have enough?”

The University Student : (sighs) “Nope! Not yet. But hey, if we keep saving up, we might be able to go next year, kiddo.” (ruffles sibling’s hair)

Little sibling: “NEXT YEAR?! I can’t wait THAT long!!”

Little sibling crosses their arms, making a little pouty face as the University Student walks away, leaving their laptop open.

Little sibling: “There must be somewhere we can go…”

Little sibling stares into the laptop, an idea icon pops out and they type. “How about…. Bali!”

The camera enters the laptop with a zoom transition and goes to a beach. The characters look mildly uncomfortable. 

Narrator: “Seriously?! the beach? That is so last summer”

University Student: “Ughh.. IT’s SO crowded!”

Little sibling sees that older sibling is stressed out, grabs the older sibling and goes to the next scene

Little sibling: “C’mon, let’s get out of here. How about…?”

[University Student and little sibling arrive at the next locations with a whoosh transition.]

Little sibling: “The cafe’s !!”

Narrator: “This is more like it ! A nice relaxing holiday with amazing buildings and delicious food !”

Narrator: “Experience Bali. The real Bali” 

Made by both Zoe and Me 

This is our storyboard made by Zoe 

Self reflection: We didn't use part of the script where the narrator says stuff and made some changes to some of the dialogue. The storyboard helped us visualize the actual advert that we are going to create even though it wasn't 100% accurate. I learned how to make appropriate dialogue for the actresses. 

Location scout + risk assessment

 

Location 1
Location:	Saba beach
Events in scene:	The characters will attempt to relax, before realising that beaches in Bali are completely hopeless.
Pros of location:	Bright lighting Free to visit It's walking distance from my house, It's not the prettiest beach around (which works for the message of our ad)
Cons of location:	It can be crowded and loud there. There is litter everywhere  Uncontrollable lighting
Alternatives:	We can shoot at another beach that is less crowded and near the shooting area
Risk Assessment
Potential hazards:	Tsunami  Rain Trash and litter in the sand
Evaluate risks:	A tsunami can put all of our filming crew in danger because of the huge waves  Rain would make the pavement slippery and would be at risk of injury, and prevent us from filming Trash and litter also can harm the user with sharp broken plastic bottle edges.
Control measures:	We can check an app for potential tsunamis and rainy days and not film on those specific days.  We can go at a certain time when the lighting should be right We will have a safety and hazard assessment to make sure the area we are on has no hidden litter or trash.

Location 2
Location:	Cafe district of Sanur
Events in scene:	The characters will attempt to sightsee through the multiple buildings and find themselves enjoying the colourful architecture and food.
Pros of location:	Free to visit It's quite close to school  It's quite beautiful with the multiple unique buildings
Cons of location:	At some hours it can be very crowded Uncontrollable lighting
Alternatives:	We can shoot in a marketplace or other cafe districts that are further away but more convenient Or Segara Village (beach club & restaurant)
Risk Assessment
Potential hazards:	Rain  Crowded
Evaluate risks:	Rain would make the pavement slippery and the crew would be at risk of injury.  Crowded places also tend to be a source of harm as people can easily step on the actress/actor‘s foot or other parts of their body
Control measures:	We can check an app for rainy days and not film on those specific days.  We can avoid certain parts of the district that are prone to crowdedness
Responsibility:	My teammate Shannon will control these measures
Time frame:	1 day before the shoot

Made by both Zoe, my teammate and Me 

Reflection: How will this help my project ??

This will help us avoid potential accidents in our filming sessions and if those problems arise we will be able to overcome them 

Self reflection: For our 2 location, we didn't use the sanur cafe district location instead we used one of the alternatives which is the beach club and restaurant. I think next time we will provide more alternatives to our risk assessment instead of only providing one or two so we would have more options and avoid running into similar problems.