Weekly Progress + Plan

This is the weekly progress + plan for my ad project. 

Week	Start Date		Task		Blogpost Title	Content	Deadline
W1	22 July
W2	29 July	Pre Production	Research	1	Brief	Description of the brief, embed powerpoint	W2
				2	Plan & Weekly Progress	Plan for the whole project, Weekly diary	W2
				3	Team	Your team + Links ot their blogs	W2
				4	Research	Research into documentary openings of the same genre	W4
W3	5 August		Plan	5	Statement of Intent	Plan for the product	W4
				6	Storyboard	Scene by scene storyboard	W5
				7	Location Scout & Risk Assessment	Possible shooting locations, risk assessment table	W5
W4	12 August
W5	19 August	Production	Produce	8	Behind the Scenes	Images of the shoot	W8
W6	26 August
W7	2 September	Post Production	Edit/Reflection	10	Editing Process	How did you edit? Challenges, solutions	W9
				11	Self Reflection	Self Reflection Presentation	W9
W8	9 September		Edit
W9	16 September		Submission	12	Final	Final ad	W9

Week 2 

• I missed a lesson about genre but I learned of semiotics, made different blog post, and research. The research part of the lesson helped me understand the different ways to target our desired audience then the semiotics will help me to understand what kind of props, camera angles and lighting I need to create the tone / atmosphere that I want in my advertisement. 

• I haven't reviewed on the lesson I miss about genres and how a genre will help my advertisement get to the people I want to target. I also haven't finished my research project and have only done 2 complete analysis so far. 

• I will complete this research before Tuesday and manage my time so I can finish these homeworks and do further research for genre n semiotics.

• I have to do my own research/analysis for 3 adverts that I found. 

Week 3 

• I didn't miss a lesson and learned about different camera shots.  

• I understand the effect of different camera shots. There are many types of camera shots such as establishing shot that is a shot that displays the view of the buildings the scene will take place in there is also long shot, medium shot, and many more 

• Some of the task given were analysing the shots of an advert and identifying what shots were used and continuing our research by adding 2 more adverts that has just been analysed 

Week 4 

• We learned about the different sounds and camera movements to create the scene of the film. There are 3 types of sounds trans diegetic, diegetic, and Non diegetic and 10 movements used to set the scene. 

• We also started creating the script, storyboard, and risk assessment. My team mate Zoe had to attend a national test so I had to do most of the risk assessment and script which required time management and rushing which was difficult. 

• This week we haven't started filming at all since we were busy with other things. 

•  Thankfully, Mr Nick came to 3 out of the four meetings we had this week which gave us more insight on the lessons and our current project. 

Week 5 

• This week we learned about Mise - en-scène and editing. 

• Mise - en-scène will help us prepare  the necessary props, hairstyle and lighting that will be useful to set the scene for the project. The editing lesson will help us on how to cut the scene and the types of cuts we can make so it doesn't ruin the plot of our advert. 

• We also learned about the clapping noise and I just knew it was used so the audio in the scene and the audio in the re recorded memo can align perfectly and to label each video recoding of that scene.


• Thankfully, I have all 9 of the blogpost. However, I have to upload my notes on sound, mise - en - scene and editing. 

• We will be doing our filming next week. Hopefully we can finish everything on time. 

Week 6 

• This week I was sick and missed 2 lessons about media. Luckily, I was able to catch up on all the assignments with the help of my partner such as the CCR1, 2, 3 and 4 assignment.

• In the last lesson on media, we learned about genre theory by Steve Neele that said a movie has to be similar enough to be recognizable but different enough to keep appealing to the audience. 

• David Buckingham is also one of the characters on the genre lesson we had and we talked about how movies change as the society and technology changes

Week 7 

• This week me and my partner finally did some filming for scene 2 and some editing for both scene 1 and 2

• Thankfully, this week I didn't miss a single lesson and we learned about the narrative theory. The two main characters are Barthes and Levi Strauss. 

Week 8 

• We started editing and stitched all the parts together adding music sounds and transitions

• We also learned about binary opposites, and the different codes in media such as Hermeneutic Codes, etc.

Week 9 

• I FINALLY finish CCR 1 after updating it 1000 times. I also started filming the last scene for our advert as well as editing all the footage. 

• I also updated all the blogs with self reflections such as this one and I tried to get everything done on time as this whole week is a project lesson. 

Self reflection: This helped me reflect on my lessons and help me improve on this project. I think I will go in more detail next time I have do another weekly progress so I can further evaluate what I learned and what I did on my project each time.